Bollywood Stars to endorse Real Estate Projects
Real estate developers are now banking on the star power like Amitabh Bachchan, Shahrukh Khan, Aishwarya Rai Bachchan to endorse their projects. Aspire Real Estate, a Dubai-based developer, has signed up Bollywood actress Deepika Padukone as its brand ambassador "We are targeting India, and Deepika will add to our brand equity," said an Aspire spokesperson.
Pune-based Brahma Developers uses actress Katrina Kaif to promote its SunCity project, Chandigarh-based LVL City has signed up cricketer Yuvraj Singh, Chadha Group has former cricketer Kapil Dev, AEZ group has actress Perizaad Zorabian while small screen star Shweta Tiwari of Kasauti Zindagi Ki fame was the brand ambassador for Gaursons Developers.
Omaxe executive director Vipin Agarwal said "The celebrity not only gives the product greater recognition among the target audience but also helps the brand to connect with the customer, thus increasing the brand acceptability".
Kochi's Jairaj Projects has roped in Malayalam film star Jayaram; SRK Constructions has singer Yesudas, cricketer Rahul Dravid endorses Skyline Housing, while another cricketer, S. Sreesanth, promotes the Kochi-based Mather Builders.
Interestingly, the stars themselves seem to be falling for these campaigns, buying prime properties in Mumbai: Sachin Tendulkar has bought a Rs.350 million property in the elite suburb Bandra, Shah Rukh himself is reported to have shelled out Rs.560 million for an office space in Khar, while actor-politician Vinod Khanna has bought a 2,500 sq ft apartment at Malabar Hill for Rs.350 million.